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	<title>Book Mobilize</title>
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		<title>Book Mobilize</title>
		<link>http://bookmobilize.wordpress.com</link>
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		<title>This blog has moved.</title>
		<link>http://bookmobilize.wordpress.com/2010/09/23/this-blog-has-moved/</link>
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		<pubDate>Thu, 23 Sep 2010 22:27:33 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bookmobilize.wordpress.com/?p=773</guid>
		<description><![CDATA[Since I started this blog about a year ago, it&#8217;s grown. I, and my web skills, have improved as well. Check out the brand-spankin&#8217; new www.bookmobilize.com, and/or update your feed subscription to http://www.bookmobilize.com/feed/ (or just drop the &#8220;.wordpress.&#8221; from your old subscription). Thanks for following. Let me know if you have any issues with the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=773&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>Since I started this blog about a year ago, it&#8217;s grown. I, and my web skills, have improved as well. Check out the brand-spankin&#8217; new <a href="http://www.bookmobilize.com">www.bookmobilize.com</a>, and/or update your feed subscription to <a href="http://www.bookmobilize.com/feed/">http://www.bookmobilize.com/feed/</a> (or just drop the &#8220;.wordpress.&#8221; from your old subscription).</p>
<p>Thanks for following. Let me know if you have any issues with the new site. I tried to make it mirror this, the original blog, as much as possible. I think I did all right. <img src='http://s2.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gustadh</media:title>
		</media:content>

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			<media:title type="html">bookmobilize-banner-2</media:title>
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	</item>
		<item>
		<title>Painted Books &#124; Library Links</title>
		<link>http://bookmobilize.wordpress.com/2010/09/23/painted-books-library-links/</link>
		<comments>http://bookmobilize.wordpress.com/2010/09/23/painted-books-library-links/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 14:00:06 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Library Links]]></category>
		<category><![CDATA[book painting]]></category>
		<category><![CDATA[freshome]]></category>
		<category><![CDATA[mike stilkey]]></category>

		<guid isPermaLink="false">http://bookmobilize.wordpress.com/?p=764</guid>
		<description><![CDATA[Yesterday, Freshome (one of my favorite blogs) shared the book painting work of Mike Stilkey. I love his style, and it&#8217;s yet another fun way to library-ize your living space. On a marginally related note, I&#8217;ve been working on some table numbers and cake stands made from books for my wedding in March and will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=764&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bookmobilize.wordpress.com/category/library-links"><img class="aligncenter size-full wp-image-666" title="Library Links Banner" src="http://bookmobilize.files.wordpress.com/2010/06/librarylinks_banner.png?w=490&#038;h=72" alt="Library Links Banner" width="490" height="72" /></a></p>
<p>Yesterday, <a href="http://www.freshome.com">Freshome</a> (<a href="http://bookmobilize.wordpress.com/?s=freshome">one of my favorite blogs</a>) shared the book painting work of <a href="http://www.mikestilkey.com/">Mike Stilkey</a>. I love his style, and it&#8217;s yet another fun way to library-ize your living space. On a marginally related note, I&#8217;ve been working on some table numbers and cake stands made from books for my wedding in March and will share those library links when that project is complete!</p>
<div id="attachment_767" class="wp-caption aligncenter" style="width: 500px"><a href="http://freshome.com/2010/09/21/new-form-of-indoor-art-by-mike-stilkey-book-painting/"><img class="size-full wp-image-767" title="MikeStilkey6" src="http://bookmobilize.files.wordpress.com/2010/09/mikestilkey6.jpg?w=490&#038;h=1088" alt="" width="490" height="1088" /></a><p class="wp-caption-text">from Freshome</p></div>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">gustadh</media:title>
		</media:content>

		<media:content url="http://bookmobilize.files.wordpress.com/2010/06/librarylinks_banner.png" medium="image">
			<media:title type="html">Library Links Banner</media:title>
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			<media:title type="html">MikeStilkey6</media:title>
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	</item>
		<item>
		<title>Glee Library PSA &#124; Libraries in the Mainstream</title>
		<link>http://bookmobilize.wordpress.com/2010/09/21/glee-library-psa-libraries-in-the-mainstream/</link>
		<comments>http://bookmobilize.wordpress.com/2010/09/21/glee-library-psa-libraries-in-the-mainstream/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 00:04:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Libraries in the Mainstream]]></category>
		<category><![CDATA[Glee]]></category>
		<category><![CDATA[psa]]></category>

		<guid isPermaLink="false">http://bookmobilize.wordpress.com/?p=761</guid>
		<description><![CDATA[Earlier today, I was watching Glee on Hulu. The commercials that streamed were PSAs featuring the Glee cast encouraging viewers to be responsible citizens and all that jazz. Guess what, though? Rather than focusing on the usual &#8220;be nice&#8221; or &#8220;respect&#8221; messages, one of the PSAs featured information on how libraries can share books to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=761&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bookmobilize.wordpress.com/category/libraries-in-the-mainstream"><img class="aligncenter size-full wp-image-535" title="Libraries in the Mainstream Banner" src="http://bookmobilize.files.wordpress.com/2009/10/librariesinmainstream_banner1.png?w=490&#038;h=72" alt="Libraries in the Mainstream Banner" width="490" height="72" /></a></p>
<p>Earlier today, I was watching Glee on Hulu. The commercials that streamed were PSAs featuring the Glee cast encouraging viewers to be responsible citizens and all that jazz. Guess what, though? Rather than focusing on the usual &#8220;be nice&#8221; or &#8220;respect&#8221; messages, one of the PSAs featured information on how libraries can share books to keep their collections fresh and reduce their carbon footprint. Pretty cool.</p>
<p>The only problem is that I can&#8217;t for the life of me find a standalone stream of the clip! In the <a href="http://www.hulu.com/watch/149175/glee-theatricality">comments section</a> for the Glee episode Theatricality, someone mentions seeing this clip, so at least I know I&#8217;m not crazy. As soon as I find an embeddable clip, I&#8217;ll share.</p>
<p>Gotta go, the season 2 Glee premiere just started!</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gustadh</media:title>
		</media:content>

		<media:content url="http://bookmobilize.files.wordpress.com/2009/10/librariesinmainstream_banner1.png" medium="image">
			<media:title type="html">Libraries in the Mainstream Banner</media:title>
		</media:content>
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		<item>
		<title>TEEbooks &#124; Library Links</title>
		<link>http://bookmobilize.wordpress.com/2010/09/16/teebooks-library-links/</link>
		<comments>http://bookmobilize.wordpress.com/2010/09/16/teebooks-library-links/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 18:21:22 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Library Links]]></category>

		<guid isPermaLink="false">http://bookmobilize.wordpress.com/?p=756</guid>
		<description><![CDATA[Freshome is a blog that often has great posts about including books in one&#8217;s interior decorating. Today&#8217;s post, TEEbooks, the Almost Invisible Bookcase, features some cool bookcases that seem to me almost like complicated, mountable bookends. Their near-invisibility is a bonus if you&#8217;re looking for a near interior decorating idea. I bet these would make [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=756&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bookmobilize.wordpress.com/category/library-links"><img class="aligncenter size-full wp-image-666" title="Library Links Banner" src="http://bookmobilize.files.wordpress.com/2010/06/librarylinks_banner.png?w=490&#038;h=72" alt="Library Links Banner" width="490" height="72" /></a></p>
<p><a href="http://freshome.com/">Freshome</a> is a blog that often has great posts about including books in one&#8217;s interior decorating. Today&#8217;s post, <a href="http://freshome.com/2010/09/16/teebooks-the-almost-invisible-bookcaseb/">TEEbooks, the Almost Invisible Bookcase</a>, features some cool bookcases that seem to me almost like complicated, mountable bookends. Their near-invisibility is a bonus if you&#8217;re looking for a near interior decorating idea. I bet these would make an awesome dorm room accessory.</p>
<div id="attachment_758" class="wp-caption aligncenter" style="width: 500px"><a href="http://freshome.com/2010/09/16/teebooks-the-almost-invisible-bookcaseb/"><img class="size-full wp-image-758" title="teebooks" src="http://bookmobilize.files.wordpress.com/2010/09/teebooks.jpg?w=490&#038;h=343" alt="teebooks" width="490" height="343" /></a><p class="wp-caption-text">via Feshome</p></div>
<p><em>Originally via <a href="http://www.stilsucht.de/09/2010/teebooks/">Stilsucht</a>.<br />
</em></p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">gustadh</media:title>
		</media:content>

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			<media:title type="html">Library Links Banner</media:title>
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			<media:title type="html">teebooks</media:title>
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	</item>
		<item>
		<title>The &#8216;M&#8217; Word &#8211; Marketing Libraries &#124; Blog of the Month</title>
		<link>http://bookmobilize.wordpress.com/2010/09/15/the-m-word-marketing-libraries-blog-of-the-month/</link>
		<comments>http://bookmobilize.wordpress.com/2010/09/15/the-m-word-marketing-libraries-blog-of-the-month/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 14:38:48 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Blog of the Month]]></category>
		<category><![CDATA[marketing libraries]]></category>
		<category><![CDATA[the m word]]></category>

		<guid isPermaLink="false">http://bookmobilize.wordpress.com/?p=751</guid>
		<description><![CDATA[September is National Library Card Sign-up Month, and in honor of this great library marketing opportunity, I thought that The &#8216;M&#8217; Word &#8211; Marketing Libraries would be an appropriate Blog of the Month choice. Their posts are a great place to find library marketing inspiration. ### Quick note: With my wedding looming under 6 months [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=751&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bookmobilize.wordpress.com/category/blog-of-the-month"><img class="aligncenter size-full wp-image-644" title="blog of the month banner" src="http://bookmobilize.files.wordpress.com/2010/05/blogofthemonth_banner.png?w=490&#038;h=72" alt="blog of the month banner" width="490" height="72" /></a></p>
<p>September is National Library Card Sign-up Month, and in honor of this great library marketing opportunity, I thought that <a href="http://themwordblog.blogspot.com/">The &#8216;M&#8217; Word &#8211; Marketing Libraries</a> would be an appropriate Blog of the Month choice. Their posts are a great place to find library marketing inspiration.</p>
<p><a href="http://themwordblog.blogspot.com/"><img class="aligncenter size-full wp-image-753" title="themwordblog" src="http://bookmobilize.files.wordpress.com/2010/09/themwordblog.png?w=490&#038;h=304" alt="themwordblog" width="490" height="304" /></a></p>
<p>###</p>
<p><strong>Quick note</strong>: With my wedding looming under 6 months away and with library school graduation next August, I&#8217;ll be honest with you, readers. Blogging will happen less that it used to until next summer. Sorry about this.</p>
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		<title>Building the Digital Branch &#124; Library Links</title>
		<link>http://bookmobilize.wordpress.com/2010/08/06/building-the-digital-branch-library-links/</link>
		<comments>http://bookmobilize.wordpress.com/2010/08/06/building-the-digital-branch-library-links/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 13:57:49 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Library Links]]></category>

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		<description><![CDATA[Earlier this week, I attended an ALA TechSource webinar, hosted by David Lee King. Anyone who wants to get their feet wet in understanding how and why to conduct usability testing should check out the Slideshare version of the webinar, embedded below. Other topics discussed included social media tools and CMSs. Enjoy! Thanks, DLK, for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=737&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>Earlier this week, I attended an <a href="http://www.alatechsource.org/">ALA TechSource</a> webinar, hosted by <a href="http://www.davidleeking.com">David Lee King</a>. Anyone who wants to get their feet wet in understanding how and why to conduct usability testing should check out the <a href="http://www.slideshare.net/davidleeking/building-the-digital-branch-designing-effective-library-websites-4907379">Slideshare version</a> of the webinar, embedded below. Other topics discussed included social media tools and CMSs. Enjoy! Thanks,<a href="http://www.davidleeking.com/2010/08/04/building-the-digital-branch-a-webinar-for-ala-techsource/"> DLK</a>, for an awesome and informative session. <img src='http://s2.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<object type='application/x-shockwave-flash' wmode='opaque' data='http://static.slideshare.net/swf/ssplayer2.swf?id=4907379&doc=buildingthedigitalbranch-alaworkshop-100805074800-phpapp02' width='490' height='402'><param name='movie' value='http://static.slideshare.net/swf/ssplayer2.swf?id=4907379&doc=buildingthedigitalbranch-alaworkshop-100805074800-phpapp02' /><param name='allowFullScreen' value='true' /></object>
<p><em>Readers, let me know if the embed isn&#8217;t loading. I had issues with that yesterday. Thanks!</em></p>
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		<title>LIS News &#124; Blog of the Month</title>
		<link>http://bookmobilize.wordpress.com/2010/08/05/lis-news-blog-of-the-month/</link>
		<comments>http://bookmobilize.wordpress.com/2010/08/05/lis-news-blog-of-the-month/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 12:26:53 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Blog of the Month]]></category>
		<category><![CDATA[lis news]]></category>

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		<description><![CDATA[LIS News is one of those blogs I struggle to keep up with. They post such a volume of good, library-related content (duh) that reading every post is a daunting task. I can&#8217;t even imagine curating all of it. That aside, LIS News is a great blog to subscribe to if you&#8217;re interested in really [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=730&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p style="text-align:left;">
<p style="text-align:left;"><a href="http://www.lisnews.org/">LIS News</a> is one of those blogs I struggle to keep up with. They post such a volume of good, library-related content (duh) that reading every post is a daunting task. I can&#8217;t even imagine curating all of it. That aside, LIS News is a great blog to subscribe to if you&#8217;re interested in really keeping your finger on the pulse of the library and information science world. They&#8217;re on top of pretty much everything. Enough said.</p>
<p style="text-align:left;"><em>Full disclosure: My <a href="http://ignitelansing.com/">Ignite Lansing</a> presentation, <a href="http://lisnews.org/lansing_librarians_dispel_all_those_misconceptions">&#8220;The Library: Not What You Think,&#8221; was featured at LIS NEW</a>S a couple weeks ago.</em></p>
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		<title>My Tattoo @ 8bitlibrary.com!</title>
		<link>http://bookmobilize.wordpress.com/2010/07/27/my-tattoo-8bitlibrary/</link>
		<comments>http://bookmobilize.wordpress.com/2010/07/27/my-tattoo-8bitlibrary/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 00:59:04 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Just for Fun]]></category>
		<category><![CDATA[8bitlibrary]]></category>
		<category><![CDATA[justinlibrarian]]></category>
		<category><![CDATA[library tattoo]]></category>

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		<description><![CDATA[This is a repost of a feature I wrote for the wonderful 8bitlibrary.com! A couple of months ago, my best friend was visiting me in Lansing, and I decided to bite the bullet and get the library tattoo I’d been wanting. We’d been roommates during our mutual time at Michigan State University and had gotten [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=724&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://bookmobilize.wordpress.com/category/just-for-fun"><img class="aligncenter size-full wp-image-655" title="justforfun_banner" src="http://bookmobilize.files.wordpress.com/2010/05/justforfun_banner.png?w=490&#038;h=72" alt="justforfun_banner" width="490" height="72" /></a></p>
<p><a href="http://blog.8bitlibrary.com/2010/07/27/project-brand-yourself-a-librarian-the-aftermath-part-2/"><em>This is a repost of a feature I wrote for the wonderful 8bitlibrary.com! </em></a></p>
<div id="attachment_363" class="wp-caption alignleft" style="width: 235px"><img class="size-medium wp-image-363 " style="margin:5px;" title="My Library Tattoo Again " src="http://bookmobilize.files.wordpress.com/2010/03/img_1052.jpg?w=225&#038;h=300" alt="My Library Tattoo Again " width="225" height="300" /><p class="wp-caption-text">My Sweet Library Tattoo</p></div>
<p>A couple of months ago, my best friend was visiting me in Lansing,  and I decided to bite the bullet and get the library tattoo I’d been  wanting. We’d been roommates during our mutual time at Michigan State  University and had gotten in to our fair share of mischief back then,  not the least of which was getting our first body modifications. That’s  when I fell in love with tattoos. My first was a memorial tattoo for a  recently-passed family member. My second tattoo reads, “I simply can’t  do anything which I don’t feel deeply,” and is written in my own  handwriting. (The guy who did the tattoo called it my “don’t sell out”  tattoo, and it’s served me well in that regard.)</p>
<p>When I get tattoos, it is always an incredibly premeditated, personal  decision. In looking at the <a href="http://blog.8bitlibrary.com/tattoo/" target="_blank">comments on  the Project Brand Yourself a Librarian page</a>, I noticed people saying  they’d wear a temporary library tattoo, they can’t afford another  tattoo (a valid consideration), or they’re on the fence about getting a  tat. I guess I was on the fence at first about getting my library tattoo  as well, but it is something I absolutely don’t regret.</p>
<p>So many people stop me on the street now to ask, “Is that real?” of <a href="../2010/03/07/library-tattoos-just-for-fun/" target="_blank">my tattoo</a>. By and large, everyone talks about how  cool it is, and it always starts a conversation about libraries  (bonus!). Everything from questions about <a href="http://www.cadl.org/" target="_blank">my library</a>‘s overdue fines, to <a href="http://www.cadl.org/millage" target="_blank">our millage</a>, to a  great conversation about what the library means for our community. One  day, I was walking to a dinner meeting, and these two guys stopped me on  the street. I thought they were messing with me at first and I was all  set to ignore them. Instead they said, “Hey, is that a library thing?”</p>
<p>“Yeah – I work at the library.”</p>
<p>Their response? “That’s what’s up! Peace.” And with a nod and a  smile, I was off to my meeting.</p>
<p>Ha! I love telling people this tattoo-related story because,  especially for those who are “on the fence” about branding themselves a  librarian, the BEST thing about library tattoos is the cred you suddenly  find yourself armed with. If you’re prepared to permanently brand  yourself a librarian, a lot of people have respect for that, and in my  community, people understand that working at a public library can be  quite the experience. The tattoo lets people know that you’re serious  about what you do. Permanently serious.</p>
<p><em>Thanks, <a href="http://twitter.com/justinlibrarian">Justin</a>, for inviting  me to share my story. I &lt;3 being a librarian. A lot. </em></p>
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		<title>Libraries: Pop Culture Fad? &#124; Libraries in the Mainstream</title>
		<link>http://bookmobilize.wordpress.com/2010/07/26/libraries-pop-culture-fad-libraries-in-the-mainstream/</link>
		<comments>http://bookmobilize.wordpress.com/2010/07/26/libraries-pop-culture-fad-libraries-in-the-mainstream/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 13:39:50 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Libraries in the Mainstream]]></category>
		<category><![CDATA[jon & kate plus 8]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[npr]]></category>
		<category><![CDATA[pbs]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[twist of kate]]></category>

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		<description><![CDATA[This post was inspired by NPR&#8217;s Why the Next Big Pop-Culture Wave After Cupcakes Might Be Libraries. Full disclosure: I used to work for an NPR/PBS affiliate. Whenever I find great articles about libraries/librarians or in support of libraries, I tend to get pretty pumped. In the case of this NPR article, I&#8217;m not so [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=711&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>This post was inspired by NPR&#8217;s <a href="http://www.npr.org/blogs/monkeysee/2010/07/20/128651136/why-the-next-big-pop-culture-wave-after-cupcakes-might-be-libraries?print=1"><em>Why the Next Big Pop-Culture Wave After Cupcakes Might Be Libraries</em></a>. <em>Full disclosure: I used to work for <a href="http://www.wkar.org">an NPR/PBS affiliate</a>.</em></p>
<div id="attachment_719" class="wp-caption alignright" style="width: 310px"><a href="http://www.flickr.com/photos/36101698553@N01/29251526/"><img class="size-medium wp-image-719" title="womaninlibrary" src="http://bookmobilize.files.wordpress.com/2010/07/womaninlibrary.jpg?w=300&#038;h=199" alt="" width="300" height="199" /></a><p class="wp-caption-text">Flickr user: simiant</p></div>
<p>Whenever I find great articles about libraries/librarians or in <a href="http://bookmobilize.wordpress.com/2010/07/06/library-advocacy-library-links/">support of libraries</a>, I tend to get pretty pumped. In the case of this NPR article, I&#8217;m not so sure. The cupcakes article went viral last week &#8211; I think I had it Tweeted @ me a dozen or so times, posted to my Facebook wall a handful of times, re-posted by librarian friends on their walls, etc. &#8211; and I&#8217;m already sick of this. This article led a number of my friends and I to discuss whether libraries being a fad was a good or bad thing. Our consensus? It&#8217;s not great.</p>
<p>I&#8217;ll fully admit that the trendiness of libraries and books is part of why blogs like the one you&#8217;re reading have a following. We&#8217;re &#8220;hip&#8221;. Young librarians + the Internet = massive information sharing. We get it.</p>
<p>In the short-term, libraries-as-a-fad could be a great thing. We&#8217;re more likely to have mentions in national media, shedding light on our dire funding situations. People might become more educated about how we work and why we exist. In the long-term, however, I&#8217;m nervous. It&#8217;s no news to regular readers of this blog that my library is up for a millage renewal next week, and if it doesn&#8217;t pass, our entire 13-branch system will close on January 3. That&#8217;s over 250 library jobs gone. That means that there will only be one, small public library in my county that I&#8217;ll have to pay a non-resident fee to use. To be frank, it would be really sh*tty.</p>
<p>The NPR article reads:</p>
<blockquote><p>There seems to be a preposterous level of goodwill. Quite honestly, I feel like you can go on YouTube and act like a complete goof (in the best way), and if it&#8217;s for libraries, people have that same rush of warmth that they used to get about people who had sextuplets, before &#8230; well, you know. Before.</p></blockquote>
<p>Are they saying we&#8217;re the next <a href="http://en.wikipedia.org/wiki/Jon_%26_Kate_Plus_8"><em>Jon &amp; Kate Plus 8</em></a>? Really? Maybe not, but libraries are about significantly more than our YouTube videos. The Plus 8 crew has dealt with a huge backlash against them once <a href="http://en.wikipedia.org/wiki/Jon_%26_Kate_Plus_8#Divorce">their saccharine facade cracked in 2009</a>. Does that mean libraries have a few years of goodwill remaining before everyone is sick of our videos? Or us? Before our fall from happy family grace spells the end of libraries? For us there&#8217;s no &#8220;Twist of Kate&#8221; spinoff in development. Pardon the drama, but for us, losing that &#8220;preposterous level of goodwill&#8221; could spell curtains.</p>
<p>&#8212;</p>
<p>I would love to hear what readers have to say on this subject. Especially fellow librarians.</p>
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		<title>Just for Fun &#124; Old Spice, New Spice</title>
		<link>http://bookmobilize.wordpress.com/2010/07/16/just-for-fun-old-spice-new-spice/</link>
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		<pubDate>Fri, 16 Jul 2010 11:51:49 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Just for Fun]]></category>

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		<description><![CDATA[What else was I supposed to call this post? To give you all a little background, the first video was among a series of videos produced by Old Spice in response to requests asked on their Twitter, Facebook and YouTube pages. Lucky for libraries, wawoodworth Tweeted: ATTN LIBRARIAN TWEEPS: Need help getting @oldspice guy to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bookmobilize.wordpress.com&amp;blog=10154870&amp;post=698&amp;subd=bookmobilize&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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What else was I supposed to call this post? To give you all a little background, the first video was among a series of videos produced by Old Spice in response to requests asked on their <a href="http://twitter.com/OldSpice">Twitter</a>, <a href="http://www.facebook.com/OldSpice">Facebook</a> and <a href="http://www.youtube.com/oldspice">YouTube</a> pages. Lucky for libraries, <a href="http://www.twitter.com/wawoodworth">wawoodworth</a> Tweeted:</p>
<blockquote><p>ATTN LIBRARIAN TWEEPS: Need help getting  @oldspice guy to say a few words regarding libraries. RT plz. Thanks.</p></blockquote>
<p>And the <a href="http://www.oldspice.com/">Old Spice</a> guy answered:</p>
<span style="text-align:center; display: block;"><a href="http://bookmobilize.wordpress.com/2010/07/16/just-for-fun-old-spice-new-spice/"><img src="http://img.youtube.com/vi/Bu-KBxOtJxs/2.jpg" alt="" /></a></span>
<p>And then then <a href="http://multimedia.lib.byu.edu/">Harold B. Lee Library Multimedia Unit</a> at Brigham Young University (who can really produce an effing video &#8211; thanks for that, guys) took the concept and ran with it. Ahh Librarians, so resourceful.</p>
<span style="text-align:center; display: block;"><a href="http://bookmobilize.wordpress.com/2010/07/16/just-for-fun-old-spice-new-spice/"><img src="http://img.youtube.com/vi/2ArIj236UHs/2.jpg" alt="" /></a></span>
<p>&#8212;&#8211;</p>
<p>UPDATE</p>
<p>Great story from <a href="http://www.scottmonty.com/">The Social Media Marketing Blog</a> <a href="http://www.scottmonty.com/2010/07/now-thats-viral-man.html"> on Old Spice&#8217;s amazing viral campaign. </a></p>
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