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  • The Social Media Marketing Blog has a great post entitled “Fear and Loathing in Social Media” that really manages to articulate, in a fun and accessible way, a lot of the reasons companies fear social media. Even in my handful of years working as a social media administrator, I have found a lot of the hesitancies in the article to be nearly universal truths. There is nothing worse than being offered a job as a social media expert and finding that your boss(es) won’t let you do your job for fear of creating more work for fellow employees, or even worse, for fear of the DREADED TYPO. I could go on.
  • An interview with Ted Stauderman, the Director of Marketing Services and E-Commerce at Calvert Investments, regarding the adoption of social media and digital marketing strategies. A bit corporate, but interesting for die-hard social medialites.