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What else was I supposed to call this post? To give you all a little background, the first video was among a series of videos produced by Old Spice in response to requests asked on their Twitter, Facebook and YouTube pages. Lucky for libraries, wawoodworth Tweeted:

ATTN LIBRARIAN TWEEPS: Need help getting @oldspice guy to say a few words regarding libraries. RT plz. Thanks.

And the Old Spice guy answered:

And then then Harold B. Lee Library Multimedia Unit at Brigham Young University (who can really produce an effing video – thanks for that, guys) took the concept and ran with it. Ahh Librarians, so resourceful.

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UPDATE

Great story from The Social Media Marketing Blog on Old Spice’s amazing viral campaign.

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