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September is National Library Card Sign-up Month, and in honor of this great library marketing opportunity, I thought that The ‘M’ Word – Marketing Libraries would be an appropriate Blog of the Month choice. Their posts are a great place to find library marketing inspiration.



Quick note: With my wedding looming under 6 months away and with library school graduation next August, I’ll be honest with you, readers. Blogging will happen less that it used to until next summer. Sorry about this.


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LIS News is one of those blogs I struggle to keep up with. They post such a volume of good, library-related content (duh) that reading every post is a daunting task. I can’t even imagine curating all of it. That aside, LIS News is a great blog to subscribe to if you’re interested in really keeping your finger on the pulse of the library and information science world. They’re on top of pretty much everything. Enough said.

Full disclosure: My Ignite Lansing presentation, “The Library: Not What You Think,” was featured at LIS NEWS a couple weeks ago.

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OverDrive’s Digital Bookmobile will soon be visiting my library, which inspired me to do some cursory web searching on downloadable library materials. My searches led me to No Shelf Required, a great blog dedicated to discussing eBooks in libraries. Downloadables are a complex beast for public libraries and this blog delves in to a host of related issues. No Shelf Required also has a book coming out this summer. Can’t wait to download.

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support CADL Support CADL is a website that is all about library advocacy, particularly for the Capital Area District Library. If  you’re interested in reading about library millages and seeing what one library’s advocacy group is doing to promote their library, this is the place to go.

A Bit About Library Millage Campaigns and Social Media

Library millage campaigns are actually very interesting. A lot of people don’t realize that when a library is up for a millage election or renewal, the library and its staff, whose fates are at stake, are not allowed to advocate for a yes vote. They’re allowed to educate their community that a millage is in fact happening, but they’re not allowed to say, “For the love of god, vote yes so I can continue to provide for my family!” isn’t run by staff paid and on the clock. It’s run by volunteers, many of whom also work full-time, some at the library, some not.

Earlier I mentioned how interesting millage campaigns are – they get even more interesting when social media elements are involved. Social media really does muddy would-be crystal clear lines between the on-the-clock library awareness campaign and the volunteer-based advocacy (“Vote yes!”) group. Does a patron comment on an official (on-the-clock) library blog post saying, “You’ve got my vote!” constitute breaking the vitally important rules? If someone Tweeted, “You’ve got my vote!” would this still be an issue?

I’m inclined to say that, unless a comment is coming from a library’s staff member, it’s not rule-breaking. The comment didn’t originate from a library source. The library can’t claim responsibility for something Bonnie Readsalot says on their page.

There’s more than one side to this sticky issue. What do you all think?

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Has another month gone by already? This month’s blog of the month is one to which I subscribe and find constant digital marketing inspiration from. You know a blog is worth the time it takes to skim its RSS feed (I ain’t gonna front) when, on a regular basis, it articulates a way to deal with your latest conundrum before you can.

Social Media IconsThe really nice thing about Nonprofit Tech 2.0 is that non-profits who are new to the social media game can keep up with the content on this blog and those who are old hat on the web can as well. On a given day, you can read something about the most common mistakes non-profit Facebook admins can make or whether to invest your limited resources in an iPhone app or a mobile website. Long story short, I really like this blog.

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Blog of the Month is a feature I’ve admittedly left, shall we say… hanging since I began Book Mobilize. Well, no more! Blog of the Month is back with a vengeance and more closely resembles the kind of blog I hope to have one day than any other blog I read. David Lee King blogs  several times a week about social media, libraries, digital media technology, even dealing with problem library patrons. When I stumbled across this gem while writing up an annotated bibliography about social media in libraries, I was floored. His blog made this young library student realize the importance of utilizing the specific social technology your patrons use to interact with them. I can’t say enough about this blog. Read it for yourself.

David Lee King has even written a book, Designing the Digital Experience, which is also worth the read!

Book Mobilize is a blog designed to bring readers information regarding information science, technology, social computing, and the occassional fun fact. Please feel free to contact us using the box in the righthand sidebar.

Library Links – A series of ongoing posts whose content is pretty self-explanatory. Library Links will include anything and everything from the ALA Code of Ethics to using Second Life for long-distance meetings. This series was motivated out of a need to keep track of library articles read in pursuit of an MLIS degree as well as things stumbled across in personal time reading about libraries. Most posts will include comments regarding what’s posted.

Libraries in the Mainstream – Hot library-related news stories, mentions of libraries in television and movies – whatever catches our attention. Tips on Libraries in the Mainstream we may have missed are ALWAYS appreciated :). Just post a comment or contact us using the box at the right.

Theorist’s Corner – These will be long-form papers regarding a variety of information science subjects, with sources cited in APA format. Book reviews will be posted at Theorist’s Corner for the time being. We won’t be offended if you skim. This category has been removed. It’s boring. -H

Blog of the Month – Pretty self-explanatory. Blogs included will cover a wide variety of subjects.

Just for Fun – Just for Fun. These won’t be posted all the time, but on the occasional holiday we might have a YouTube video or playlist for you.

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